A sales funnel is a marketing system that every business owner should be familiar with. This model process guarantees conversion of prospects to leads to customers and, finally to repeat buyers. Sales video marketing is part of this sales funnel. Don’t worry if this all sounds Greek to you because we prepared an easy-to-understand cheat sheet.
The entire sales process is divided into stages that are collectively known as AIDA: Attention, Interest, Desire, and Action. Each of these 4 stages can be found in different parts of the sales funnel. Take a look at the infographic below to better understand this:
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