Getting someone to leave their name, email and phone number is easier than getting them to pull out their credit card to buy whatever it is you are selling. However, you must give that person something of value to incentivize them. Few things to remember:
- You have 5- 10 seconds to peak their interest
- Speed and simplicity is key as people’s attention spans are short
- Clearly tell them, what’s in it for me?
The success of the lead generation video hinges on the 3x E’s…
Entertain, Engage and Educate!
Now this is the part most video companies get wrong because they are not sophisticated marketers. Depending on where the person is within your sales funnel is how hard you attempt to sell them your product. In other words, if the viewer has never heard of your company before, it is unlikely they will whip out their wallet to buy your product (unless the price is crazy low or you have exactly what they are looking for in that exact moment).
So offer them a discount code or other incentive in exchange for their email. Now you have a relationship and over time, the sale will happen if you put marketing automation into effect (most people do NOT because they don’t know how)