3-TIER VIDEO MARKETING FUNNEL
A marketing funnel is the customer journey throughout the sales process and goal is to turn a lead into a customer.
TOP OF FUNNEL
GOAL = Build awareness and educate
We filmed multiple messages to test which videos get more views.
3 LIES
WALKING AROUND IN THE OFFICE
THROWING OUT NUMBERS
MIDDLE OF FUNNEL
GOAL = Turn interest into desire
Give something away for FREE in order to get name + email opt-in.
John provided different opt-in assets: Book, Cheat Sheet, Guide and eBook download.
VERTICAL ADS
SQUARE ADS
RETARGETING ADS
BOTTOM OF FUNNEL
GOAL = Encourage interested prospects to schedule strategy call
TESTIMONIALS & CASE STUDY VIDEOS
RETARGETING
GOAL = Omnipresent remarketing on all channels
GOOGLE BANNERS
ANIMATED GIFS
STATIC ADS
