Creating a great video doesn’t have to be left up to chance. By following a few key principles, you can crank out great videos all the time. We compiled 8 tips on video production that you need to know to create a great video.
Set Your Business Apart From Your Competition With These Great Tips On Video Production
Using these tips will put you well on your way to a successful video marketing campaign.
- Tell a story. People will remember what you’re saying a lot better if they have a story to relate to. All of our videos at EnterGage Videos are based around stories. They’re fun, they keep the viewer engaged, and they’re memorable.
- Challenge or confirm assumptions. If you hear somebody say you are either right or wrong about something, you’ll automatically take notice. Take assumptions in your field and publically put them to the test. People will notice.
- Inspire. How many inspirational videos have you watched in your lifetime? Most would easily say hundreds, if not thousands. Learning how to inspire in your videos can get your content shared and bring in new followers.
- Focus on laughs & smiles. How many times have you seen a video that made you angry? Now, how many times have you bought something from the creator of that video? Keeping a positive tone throughout your videos will keep your viewers happy and engaged. Plus a laugh will never push a customer away. Find a way to make the viewer laugh of smile and you’ve raised your chances of acquiring a new customer.
- Learn from chubby checker. Throw in a twist (again). Think back to the great movies you’ve seen and the books you’ve read. The twist at the end is always the most memorable part. Find a way to work one into your video and you’ll be remembered, too.
- Don’t forget the hero. People love to see a hero start as an underdog and come out on top. It’s the theme for the majority of movies and books today. In our videos, we like to paint the face of the company as the hero. They overcome a problem they had and come out as the hero by creating their product or service to help eliminate the pain they had for other people.
- Don’t reinvent the wheel, but use a different camera. Ninety-nine percent of ideas aren’t new. What you sell is likely to be sold by somebody else. Finding a way to explain your solution in a new light will help you stand out in a crowded field. At EnterGage Video, we found a way to create “viral” videos without an attachment to the word. We create disruptive videos that entertain and engage the viewer.
- What’s trending? If you’re stuck on what to put in a video, use a current event. Most people are up-to-date on current events and will relate to them if you put them in a video. Politics have been a hotspot for trending news in the past 20 years and will continue to be for the next twenty.
Great Videos + Proven Marketing System = Your Success
EnterGage Videos is the video production and digital marketing agency to call if you want a video that utilizes these tactics. With our digital marketing arm’s proven marketing system, you can be sure that your video will get hundreds of thousands of views. Well, even millions!
If you would like to learn more about the services we offer and how you can get one free of charge, schedule a discovery call with us today.