• No visuals
  • Very Expensive
  • Highly Competitive


  • High Competition
  • Increasing Prices
  • Expensive
  • Hard to Scale


  • Time Intensive
  • Unpredictable or Scalable
  • Very Inconsistent

13 Ways You Can

Use YouTube to Reach Your Audience

Promote Yourself as an Online Personality and Entertain Your Audience

If you’re a small business owner with a big personality, consider starring in your own YouTube videos to help build your company’s brand, tell its story and promote its message.

If your videos capture attention, strike a nerve, inform, or entertain, you have a personality that stands out, and you’re not afraid to share it with the world via YouTube, you too can become an online personality.

Share your knowledge, commentary, or how-to information

One reason, as a consumer, you can quickly find informative and easy-to-understand how-to videos about any topic imaginable. If you have questions about how to do something, enter it into YouTube’s search field, and chances are, you’ll find at least a handful of experts providing free answers that you need. YouTube offers and informal yet powerful way to communicate directly with your customers in your own words, in a forum that gives you absolute control over the content.

For example, you could create a product demonstration or product comparison video. Other options might be to showcase customer testimonials in a video or to create how-to videos that explain how to assemble, operate, or use your products/services.

Introduce a New Product/Service

and Direct People to Your Online Store

Keep in mind, people who use YouTube do not want to watch a blatant commercials for your products or services. Consumers are already bombarded with advertising in their everyday lives. While your videos can certainly promote a product or service, and build awareness or demand for it, take a soft-sell approach that’s entertaining as well as informative.

Teach People How to Use

a Product or Service

Many businesses have discovered that producing YouTube videos as an instructional tool can help improve customer loyalty, reduce returns, an allow a business to enhance its customer service efforts without putting a strain on the resources. While a how-to video is designed to teach someone how to do something, a product demo simply showcases a product’s features or functions, and gives the viewer a chance to see a product in action. Either type of video can be used as part of a business-to-consumer or business-to-business sales and marketing strategy.

Use this type of video as an opportunity to share simple solutions to common problems people have that relate to your product or communicate ways people can avoid pitfalls or problems using what you sell. Offer informative, insightful, easy-to-understand, and entertaining videos about your products is a viable way to share information, as well as assembly, installation, and/or how-to tips that your customers will perceive as valuable.

Share Video Footage of Business Presentations You’ve Given

If you have presented a lecture, workshop, or some type of presentation, consider uploading the edited video footage of it to YouTube for your customers, clients, and the public to see. This will help establish you as an expert or authority.

Provide Background Information about Your Company and Tell Its Story

Every company has a story to tell, as do the founders or current leaders of that business. By telling your story, chances are you’ll be able to enhance your customer loyalty and brand awareness while also educating the public about what your company does and its core philosophies.

Showcase Customer Testimonials

If you have been in business for a while and have earned the respect of many loyal customers or clients, using a YouTube video to showcase some of these people or companies providing real testimonials for your products/services can be highly effective and low-cost promotional and sales tool.

Present a Call to Action

A video’s call to action is a request for the people watching your videos to take an immediate action – such as to visit your website, “like” the video, subscribe to your YouTube channel, call a toll-free number, send someone an email, share the video’s link with their friends, make a donation, or make a purchase.

For a business selling a product, one potential call to action is to embed a link within your video to a website that offers a money-saving coupon or special offer for what you’re selling.

This might be a 20% off the purchase price (for a limited time), free shipping, a buy-one-get-one-free offer, or some other incentive to encourage someone to make an immediate purchase.

Incorporating a call to action within a video is one for the key ingredients for producing a successful video when it comes to communicating with your audience and getting them to take action.

  • Include the call to action multiple times within the video, not just at the end.
  • Make sure your call to action appeals to you target audience and that it’s easy to understand. Be specific and succinct.

Create Mindless Entertainment, But Use Product Placement

Promote or Share Highlights from an Event

Consider ways you can use videos to communicate effectively with your audience to build and expand your company’s online reputation, educate the audience about your products/services, separate yourself from your competition, address the wants and needs of your (potential) customers, share information, or entertain your audience in a way that will help you and your business achieve its goals.

Broadcast (Stream) a Live Event on YouTube

It’s possible to broadcast live via YouTube Live or on other social media platforms like Facebook, YouNow, Twitch.TV, or Instagram Live. When you broadcast live, your video feed streams directly to your audience in real time. In other words, there’s no editing, no retakes, and no margin for error. As events happen, your audience sees it live.

Pay to Have Your Products Featured in Videos Produced by Popular YouTubers

One option that’s becoming increasingly popular is to pay an established YouTuber to incorporate product placements into their video content. Your company can also sponsor a well-established YouTuber’s video(s). An established YouTuber already has a massive following which can be in the tens of thousands, hundreds of thousands, or even in millions.

Some well-known YouTubers have between 10 to 15 million loyal subscribers (which are a larger viewership than most network television shows). What you’ll discover, is that in addition to having a large audience, the subscribers to popular YouTubers are extremely loyal. One such agency, which has recently acquired by YouTube is called FameBit.

YouTube is grossly under utilized by small business making it less competitive, easier to scale and cheaper - 3 reasons why you need to use YouTube!